NBCU “Chucky’s I Scream Truck” at New York Comic Con 2021

IDEA: With Chucky’s primary audience a mix of horror lovers, pop culture aficionados and queer identifying folks, New York Comic Con – which indexes high in each of these subcultures – was the perfect place to meet them with an experience that scares them into watching. ☠️

So, we put Chucky in the driver’s seat of a stolen “Good Guys” branded ice cream truck (a nod to the original fans of the franchise and its core theme - corruption of innocence). After killing the driver and vandalizing the truck with red spray paint and a few choice phrases, fans found Chucky had crashed the truck into New York Comic Con where it became Chucky’s I Scream Truck and he literally made fans scream for their ice cream. 🔪🩸🍦

Case Study

Chucky’s I Scream Truck Experience

The fans who were brave enough to scream for it, got Good Guys branded ice cream as they left the truck.

Wait times reached over two hours.

To comply with COVID protocols, fans were given custom Chucky masks to wear during the experience.

Chucky creator Don Mancini, Chucky tv series star Zackary Arthur, and Child’s Play franchise star Alex Vincent (from left to right) stopped by.

All the fans were so brave…only one child cried.

And when they called the Hackensack Times to report a sighting of the stolen truck…they got a special message from their favorite killer doll.

Press also wanted to play.

It’s safe to say Chucky left his bloody little footprints all over NYCC 2021.

Senior Copywriter: Mason Douglass

Senior Art Director: Savannah Bradford

Executive Producer: Matt Kahn

Head of Production: David Horowitz

Head of Creative: Amber Justis