BIC Soleil Escape Scented Razors “Surround Yourself”

IDEA: Craft engaging social content that immerses viewers in a captivating 'smell through the screen experience,' igniting their desire to surround themselves in the alluring scents of BIC Soleil Escape Razors.

OLV

Social

We had the delightful opportunity to collaborate with visual artist Thandiwe Muriu, in conjunction with Institute Artists, for her directorial debut, to bring her mesmerizing designs to life for the first time.

ECD: Jon Wolanske

Senior Copywriter: Mason Douglass

Senior Art Director: Savannah Bradford

Executive Producer: Topher Cochrane

Director: Thandiwe Muriu