Take a Brainfreeze Daydream

IDEA: Build brand awareness with Gen Z by showing them there’s a Slurpee flavor/mood for every type of person - and every color tongue - when it comes to putting some ice on their burnout and taking a break.

IN-STORE

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LAUNCH VIDEO

MUSIC COLLAB - We partnered with musical artist NoMBe to compose a unique track using his slurp sounds to set the mood for each video and help maximize awareness given our small media budget. He also served as the model for blue.

Every once in a blue moon I get to write/produce for pictures and was recently asked to score “Daydream” for @Slurpee. I had a blast working on this and you can participate by making your own remix! Customize YOUR version by using your own slurp sounds and see what your #BrainfreezeDaydream would look and sound like. I’m obviously blue if you couldn’t tell 🌀🥶 https://bit.ly/2kZV3Mp #slurplife