7-ELEVEN & DETECTIVE PIKACHU

IDEA: In support of the 2019 film Detective Pikachu, in which Pokémon go missing and Detective Pikachu must help find them, 7-Eleven partnered with Legendary Pictures to bring the narrative to life. The campaign stars Josh – a devoted 7-Eleven employee and Detective Pikachu fan – who started a 7-Eleven Neighborhood Watch so concerned customers can help find the missing Pokémon while also earning 7Rewards points in the 7-Eleven app.

CINEMA SPOT/DIGITAL VIDEO - 7-ELEVEN APP

DIGITAL VIDEO - DETECTIVE PIKACHU PRODUCTS

Detective Pikachu Slurpee Bottles and Straws

Detective Pikachu Chocolate Bars

DIGITAL VIDEO - MR. MIME MYSTERY SLURPEE: Guess the three mystery flavors and win free Slurpee for a year.

ORGANIC SOCIAL

POP, WILD POSTINGS, OOH

SVP Creative Director: Justin Crawford

Copywriter: Mason Douglass

Jr. Art Director: Mariajose Cuyan

Jr. Designer: Syd Rein

Account Director: Chuka Schneider

Account Supervisor: Jenny Wolf