PARKSIDE TOOLS “ARNOLD’S TOOLS FOR SUCCESS”

IDEA: Inspire DIYers, across 30 European countries, to start and finish their projects by having Austrian international superstar and motivational speaker Arnold Schwarzenegger share his tools for lifelong success: Lidl owned German tool brand, Parkside.

Largest Campaign Launch in Lidl History.

Garnered 3 Billion impressions in 7 days.

TVC/OLV

OLV / Social

Still Photography

ECDs: Matthew Edwards & Wes Phelan

Senior Copywriter: Mason Douglass

Senior Art Director: Savannah Bradford

Senior Producer: Marina Rodrigues

Photographer: Quinn Gravier

Director: Bryan Buckley

Production Partner: Hungry Man Productions