IDEA: It’s easy to feel like the link to our future is broken when doom-scrolling the news. So in partnership with Autodesk and New York Times, we launched “Broken Links,” a website takeover that turned all nyt.com ads into 2024 error messages, redirecting readers to solutions created using Autodesk to make a better future.

In addition, “The Future” itself ran a full-page ad in the NYT newspaper to reassure the world that we’re going to make it.

Creative Directors: Kate Baynham, Hanna Wittmark, Ryan Tovani

Senior Copywriter: Mason Douglass

Senior Art Directors: Edward King, Savannah Bradford, Neha Guria