MINI 2024 MotorTober Sales Event “The British Job”
IDEA: For MINI’s largest Motor-Tober sales event ever, which launched 5 brand new cars for the first time in 60 years, we put a modern twist on MINI’s classic heritage by recreating iconic scenes from “The Italian Job” with a retro-futurist design approach.
OLV / Social
This video was MINI’s highest-performing Instagram video in 2024, gaining 6M views in 5 days.
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MOTOR-SNOWBER
The Motor-Tober campaign was so well received that we created new social assets in the same design style exclusively for the holiday season.
Creative Directors: Kate Baynham, Hanna Wittmark
Senior Copywriter: Mason Douglass
Senior Art Director: Savannah Bradford