NBCU “Chucky’s I Scream Truck” at New York Comic Con 2021

IDEA: After killing the driver and vandalizing a “Good Guys” ice cream truck with red spray paint and a few choice phrases, Chucky literally crashed New York Comic Con where it became Chucky’s I Scream Truck and fans literally screamed for ice cream. 🔪🩸🍦

MOST POPULAR ACTIVATION AT NEW YORK COMIC CON 2021 - WITH OVER 2 HOUR WAIT TIMES TO ENTER.

Case Study

Chucky’s I Scream Truck Experience

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The fans who were brave enough to scream for it, got Good Guys branded ice cream as they left the truck.

Wait times reached over two hours.

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To comply with COVID protocols, fans were given custom Chucky masks to wear during the experience.

Chucky creator Don Mancini, Chucky tv series star Zackary Arthur, and Child’s Play franchise star Alex Vincent (from left to right) stopped by.

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All the fans were so brave…only one child cried.

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And when they called the Hackensack Times to report a sighting of the stolen truck…they got a special message from their favorite killer doll.

Press also wanted to play.

It’s safe to say Chucky left his bloody little footprints all over NYCC 2021.

Senior Copywriter: Mason Douglass

Senior Art Director: Savannah Bradford

Executive Producer: Matt Kahn

Head of Production: David Horowitz

Head of Creative: Amber Justis